Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in the year 2017. It was the top streamed song at the moment within just six months. The single Despacito, a mixture of reggaeton and pop has not just brought fresh attention to reggaeton music but also increased interest in Latin music. Billboard's Top 100 had four songs mainly in Spanish as of 2016, in contrast to just two songs in 2015. In the height of Despacito's popularity in 2017 19 songs mostly composed in Spanish made it to at the very top of 100. This number rose to 41 by 2020. Following the time that Justin Bieber released his bilingual remix of Despacito in the year 2017 popular artists began to collaborate with reggaeton artists. Drake and Bad Bunny were part of a team on MIA (2018) as did Madonna and Maluma. Madonna collaborated with Maluma on Medellin in the year 2019. The year 2000 saw a number of reggaeton artists were expressing displeasure at the genre's direction toward the mainstream. However, a younger generation, led by Rauw Alejandro was determined to ensure that reggaeton was evolving. He used elements from other styles and electronic music.